Curvy women seem to the new sensation in this modern day era. It is very common these days to see women putting their curves on display on social media. Rather than allow such curves go to waste, the Ministry of Tourism in Uganda has decided to add curvy and sexy Ugandan women to the list of tourism products to attract tourists.

Unveiling the initiative in Kampala on Tuesday, the State Minister for Tourism, Mr. Godfrey Kiwanda, said a beauty pageant dubbed “Miss Curvy Uganda” has been launched to select sexy curvaceous women to compete against each other.

“We have naturally endowed nice looking women that are amazing to look at. Why don’t we use these people as a strategy to promote our tourism industry?” Mr Kiwanda quizzed.

The beauty queens in sleek and revealing clothes kept moving around Mestil Hotel poolside as they took photos with the event organisers including Mr Kiwanda.

Tourism is a top foreign exchange earner for Uganda and the country last year earned $1.4b (Shs5 trillion) from the sector, according to government statistics.

Most tourists visit Uganda to tour national parks for diverse wildlife species such as gorillas, birds and other animals. They also love viewing the River Nile, crater lakes and mountains, among others.

These curvaceous women are to serve as the latest attraction to tourists and also increase revenue to the country.

Ms. Ann Mungoma, the lead organiser for the beauty pageant, is optimistic that when these ladies flaunt their endowments, it will enhance the visibility and appreciation of Ugandan people.

“Miss Curvy is an event that will bring out the endowment of the real African woman. It is an exceptional event that will see young ladies showcase their beautiful curves and intellect,” said Ms. Mungoma. Only those aged 18 and below 35 are eligible to participate, organisers said.

When asked if the pageant does not offend the conservative culture of Ugandan society, Mr. Kiwanda said Uganda has long appreciated smaller bodied women as a hallmark of beauty and the curvy pageant is just another campaign aimed at appreciating beauty in diversity.

Ms. Mungoma said since most pageants celebrate slenderness and pretty faces which are a more western way of defining beauty, most African women are uniquely built which does not make them any less attractive.

Under this campaign, the Tourism ministry officials will tell the various stories relating to the background of different shapes and curves that Ugandan beauties have as well as the different cultures that will be displayed by the contestants under the Tulambule (let’s explore) campaign.